Snuu is a branding project set in a space where winter never ends, covered in snow 365 days a year. Visitors create their own snowmen and bring them to life with imagination and emotion. Rather than treating snowmen as temporary sculptures, Snuu frames them as personal memories and meaningful expressions, offering a preservation service that protects each creation from the arrival of spring—the “Snowman Murderer.” As long as the care fee is maintained, the snowmen remain safely frozen in Snuu’s eternal winter. 

The relationship continues beyond the physical visit. Each preserved snowman is paired with an AI personality, allowing creators to interact with their snow companions from home and build an ongoing bond. By combining physical preservation with digital communication, Snuu reimagines winter as a lasting brand experience—one where memories do not melt, and winter is a place you can always return to.