iDain Yoon  Graphic Designer
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Dain HouseROLE

Branding
Publication
Creative Writing
Illustration

 DESCRIPTION


Dain House is a personal publishing imprint founded by Dain to publish and share books on her own terms. Its primary focus is the existential novel, and its first publication is Human-Fish, written and designed by Dain herself.

The brand identity is rooted in the concept of “The Paper Roof.” A book resting atop the head becomes a symbolic shelter from the noise and expectations of the world. The logo combines the motifs of the paper roof, a steady gaze, and an expressionless face, embodying a return to one’s most honest and authentic self.




















Brand Story:Dain House was created as a personal publishing imprint to provide a quiet shelter above the self. In a world filled with external noise, expectations, and judgments, Dain House offers a place where individuals can step away and reconnect with their authentic selves. Like a paper roof resting above the self, each book becomes a symbolic shelter that protects one’s inner voice and creates a moment of solitude.






Logo Design: Dain House logo features a simplified human figure wearing a book on its head and looking straight ahead. The design creates a visual connection between a person and a book, symbolizing a space where one can encounter their inner self through reading. When the logo is rotated 90 degrees, a hidden face appears within the book, representing the moment of turning inward and discovering one’s authentic self through the book.














Logo Concept: Dain House logo consists of three visual elements: The Paper Roof, The Steady Gaze, and The Aesthetic of Expressionlessness. The figure wearing a book on its head represents a paper roof, an existential shelter that protects the self from the noise and expectations of the world. The forward-facing figure embodies an honest self, quietly following its own path despite the absurdity of the world. The hidden face revealed within the book symbolizes the removal of social masks and the return to the most objective sense of “I,” revealing the authentic self beneath.











Genre:Dain House Books uses eye rhymes for its genre names. It visualizes that the “self” (Dain) always remains at the center, taking precedence over external knowledge. The seven genres are assigned individual colors and logo variations, forming a visual system that allows each category to express its own character while staying connected to the overall identity of Dain House.















Book Cover Design: Dain House Books uses the circle on the front and the rectangle on the back as fixed brand signatures. While the specific design varies by genre, these consistent geometric shapes create a “face” that ensures instant recognition. By repeating this pattern across all titles, the publisher builds a strong visual identity that makes the entire collection feel like a single, unified series.
















Human-FishDESCRIPTION


Human-Fish is the first publication of Dain House Publishing Group. It is a novel exploring the tension between life and death, following a dead fish that longs to live and a human who wants to die.

The story begins with the idea that life has a fixed beginning and end—we are born and will inevitably die—leading to the belief that everything we do is ultimately meaningless. In response to this perspective, the Human-Fish character is introduced, a being born from death. Through this figure, the story suggests that while the beginning and end are fixed, the way we live in between can still change, ultimately encouraging us to live the process of life rather than wait for death.






















Next Project


Kneating


@2026
Dain Yoon
Graphic Designer